Built in Stockholm.
I own the stocks I follow.
Firelda.ai is a one-person build by Jakob Fireld. I built it because I needed it myself — a service that tracks my silver miners and other holdings without me spending hours on research every week. You can use the same tool now.
Why Firelda?
I run a concentrated portfolio of silver miners. Sotkamo Silver, Abrasilver, Santacruz, GoGold, Blackrock Silver, First Majestic — around fifteen names in total. Each company has its own quarterly reports, drill results, DFS updates and MRE revisions. Add macro moves in silver and gold prices on top of that and it's simply too much for one person to track manually without missing things that matter.
Through 2025–2026 that's exactly what happened. I missed several news events I should have acted on — including one holding that dropped 30% before I even noticed the price move. The ticker was right there in my broker, but the context — why it fell, what it meant for my thesis — wasn't anywhere I'd see it.
I tried ChatGPT. Solid for one-off questions, but it forgot everything by the next day. No history. No ping when something happened. I realized what I needed wasn't "a better AI" — it was a monitoring service with AI baked in. Something that read the 8-Ks, press releases and quarterly reports so I didn't have to.
That became Firelda.
Background
- Web since 1997. Started out as webmaster at bsr.se as a teenager. Built software professionally ever since — backend, frontend, infra, all of it.
- Lexly (formerly avtal24) since 2011, when I moved to Stockholm. Rebuilt the platform essentially from the ground up.
- Pactumize since 2017 — contract management SaaS. Still involved.
- Side projects and consulting continuously throughout. Firelda is the latest — and the one I use the most myself.
- Active investor in the silver and mining sector. Concentrated portfolio, no day-trading. Buy-and-monitor, not buy-and-forget.
How I use Firelda myself
My own watchlist is my entire silver portfolio — Sotkamo Silver, Abrasilver, Santacruz, GoGold, Blackrock Silver, First Majestic, Vizsla, GR Silver and a handful more. When one of my silver miners drops a quarterly report or updates its resource, I want to know that day — not a week later when I happen to scroll Twitter.
Every Sunday I get a weekly brief — an AI roundup of the week's news for my companies. When something material happens during the week (earnings, press release, major news) I get an email the same day.
That's exactly what Firelda is: my own monitoring, opened for everyone — start with 3 companies free.
Email when the signal or risk changes · Sunday weekly brief
No card · No time limit on free tier · Upgrade when you need more
I don't publish exact positions or price targets for my own holdings — that wouldn't be fair to retail investors who'd read it as a recommendation. The public analysis on Firelda is the same generic information I use in my own monitoring — not personal advice to you. No sponsored picks. No affiliate deals. The service is paid for by you.
What I believe
The principles behind product decisions here.
Firelda doesn't tell you what to buy — it makes sure you never miss what happens to what you already own.
Built for Avanza and Nordnet users. The rest of the world is welcome, but we optimize for Sweden.
We search broadly (news, filings, forums) and cross-check the result. Nobody cares which AI wrote a line — they care if it was right. We say "Firelda says", not "GPT says".
No annual plans. No lock-in tricks. If you're not using it, you should be able to stop paying right away.
The stocks Firelda tracks are stocks I own. If the service isn't good enough for me, it isn't good enough for you.
Get in touch
Feedback, bug reports, feature requests or just a comment about a stock — all welcome. I read everything myself.
— Jakob Fireld, Stockholm, 2026