Apple Inc. AAPL
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Full analysis: 31 Jul 2026
Latest news check: 17 Jul 2026
General analysis — not personal advice.
HOLD
7/10
Confidence
Existing position may be maintained at current valuation.
Strong fundamentals and record results are balanced by stretched valuation and leadership uncertainty which supports the hold signal.
Market sentiment
8/10
↑
Trend: Improving
The market reacts positively to record results but shows some caution around valuation and the leadership change.
Price context
The share trades near its 52-week high after a 63.6 % gain over twelve months, meaning much of the strong performance is already priced in.
Risk assessment
3/10
Dilution:
Low
Large buybacks reduce share count
Jurisdiction:
Low
US-based with diversified supply chain
Execution:
Low
Proven operational track record
Recent changes
- ▲ The recommendation for Apple has been upgraded from reduce to hold due to strong fundamental drivers in China, despite a high valuation.
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Show all changes (2) — follow the company freeAbout the company
Apple designs, manufactures and sells iPhone, Mac, iPad, wearables and offers services including App Store, iCloud and Apple Music. The company is a mature mega-cap with strong profitability and a dominant ecosystem.
Sector:
Consumer electronics and digital services
Type:
Tech
Next report
15 Oct 2026
Q4
Catalysts
Sep 2026
iPhone 18 launch
High
Sep 2026
CEO transition to John Ternus
High
Horizon:
Bull case
Record Q3 results and momentum ahead of the iPhone 18 cycle support positive outlook.
Bear case
Higher component costs and leadership transition uncertainty may pressure margins and sentiment.
Sensitivity analysis
| Factor | If it weakens | If it strengthens |
|---|---|---|
| iPhone sales | Weaker iPhone volumes → lower total revenue and margin pressure. | Strong iPhone demand → higher revenue and services growth. |
| AI execution | Delayed Apple Intelligence → weaker upgrade cycle. | Successful AI rollout → increased hardware demand. |
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Signal rationale (informational)
Strong fundamentals and record results are balanced by stretched valuation and leadership uncertainty which supports the hold signal.
Recent news
- Q3 report showed record revenue of 109.4 billion USD and beat expectations. John Ternus was confirmed as new CEO from September 2026.
Key figures
Revenue
Q3 2026
USD 109B
EBITDA
TTM
USD 135B
Net income
Q3 2026
USD 29.7B
Cash
Q3 2026
USD 147B
Total debt
Q3 2026
USD 84.0B
Gross margin
Q3 2026
50.1%
Shares outstanding
Q3 2026
14.8B
EPS
Q3 2026
USD 2.02
Price & valuation
Last close
USD 305
Market Cap
USD 4,497B
1 week
-1.9 %
3 months
+2.0 %
12 months
+33.1 %
From 52w high
-10.3 %
From 52w low
+36.0 %
Exchange
NASDAQ
Type
Technology
Sector
Consumer electronics and digital services
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Firelda provides general information and analysis, not personal investment advice. Content does not consider your financial situation or goals. Investments can rise and fall in value. Always do your own research.