Boozt AB (publ) BOOZT
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Full analysis: 6 Apr 2026
Latest news check: 2 Aug 2026
General analysis — not personal advice.
HOLD
8/10
Confidence
Hold; consider adding on weakness or if the Q2 report confirms H2 growth can accelerate without gross margin/FCF being pressured by the inventory build.
The upgraded guidance and stronger Q2 margin profile improve the case, yet after the sharp price reaction the near-term risk/reward appears more balanced ahead of the full Q2 report and H2 execution.
Market sentiment
9/10
↑
Trend: Improving
Sentiment has strengthened further after the preliminary Q2 beat and guidance upgrade, improving confidence in the margin uplift; key remaining questions are inventory/working-capital execution and sustainability into H2.
Price context
The stock trades at its 52-week high after substantial gains, indicating that much of the upgraded guidance and margin outlook is already priced in ahead of the Q2 report.
Risk assessment
5/10
Dilution:
Low
Net cash and buybacks reduce dilution risk
Jurisdiction:
Low
Operations mainly in stable Nordic countries
Execution:
Medium
Mix shift, HQ move, and CFO change add risk
Cash flow:
24 mo
Recent changes
- Boozt released preliminary Q2 figures with ~13% growth and ~6.5% adjusted EBIT margin and raised full-year guidance for both growth and margin.
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Show all changes (3) — follow the company freeAbout the company
Boozt AB (publ) operates the e-commerce platforms Boozt.com and Booztlet.com across the Nordics, selling multi-brand fashion, beauty and lifestyle products. The company is profitable with strong cash generation and a net cash position, but operates in a mature, highly competitive market. The 2026 focus is on mix improvement (premiumisation), cost control, and shareholder returns via buybacks.
Sector:
Fashion, beauty and lifestyle e-commerce
Type:
Retail
Next report
14 Aug 2026
Q2
Catalysts
14 Aug 2026
Q2/H1 2026 report
High
Horizon:
Bull case
Raised full-year outlook and confirmed preliminary Q2 figures strengthen confidence in margin improvement and growth.
Bear case
Rapid multiple expansion and uncertainty around inventory build effects on cash flow and gross margin pose risks into H2.
Signal rationale (informational)
The upgraded guidance and stronger Q2 margin profile improve the case, yet after the sharp price reaction the near-term risk/reward appears more balanced ahead of the full Q2 report and H2 execution.
Recent news
- Kepler Cheuvreux raised its target price to 170 SEK with reiterated Buy on 15 July. Insider sales by CEO and COO were executed on 30 June. The stock closed at 167.4 SEK.
Price & valuation
Last close
SEK 160
1 week
+2.3 %
3 months
+31.7 %
12 months
+80.2 %
From 52w high
-4.3 %
From 52w low
+88.5 %
Exchange
Stockholm
Type
Retail
Sector
Fashion, beauty and lifestyle e-commerce
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Firelda provides general information and analysis, not personal investment advice. Content does not consider your financial situation or goals. Investments can rise and fall in value. Always do your own research.