G5 Entertainment AB (publ) G5EN
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Full analysis: 6 Apr 2026
Latest news check: 2 Aug 2026
General analysis — not personal advice.
HOLD
6/10
Confidence
Hold if already owned. Consider adding only after clear signs of stabilized revenue/DAU and visible cost-savings flow-through (e.g., in Q2/Q3); otherwise keep position sizing small due to high execution risk.
Q1 delivered a strong gross margin and positive EBIT, yet the underlying revenue decline and execution risk persist, supporting a wait-and-see stance ahead of Q2.
Market sentiment
5/10
→
Trend: Stable
Sentiment remains mixed but receives some support from the share cancellation and expected dividend yield.
Price context
The share trades at 66.4 SEK after a 20.3 % rise over three months and sits near lower levels while attempting to build a base.
Risk assessment
7/10
Dilution:
Low
Net cash position, no sign of equity raise
Jurisdiction:
Low
Sweden-listed, low political risk
Execution:
High
Turnaround depends on new hits and stabilization
Cash flow:
24 mo
Recent changes
- Q1 delivered revenue of $21.7M (-11% YoY) but positive EBIT and a record-high gross margin, driven by a higher D2C mix.
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Show all changes (3) — follow the company freeAbout the company
G5 Entertainment develops and publishes free-to-play casual games for mobile, tablets, and PC. The company also runs its direct-to-consumer channel G5 Store, which can lift gross margins. Revenue has been declining and Q4 2025 showed an operating loss, but the balance sheet remains strong with net cash.
Sector:
Mobile gaming (free-to-play)
Type:
Tech
Next report
12 Aug 2026
Q2
Catalysts
Unknown
EPS impact from share cancellation
Medium
Horizon:
Bull case
Share cancellation and cost savings can lift EPS and margins in the second half.
Bear case
Continued revenue decline from the legacy portfolio risks offsetting the savings impact.
Signal rationale (informational)
Q1 delivered a strong gross margin and positive EBIT, yet the underlying revenue decline and execution risk persist, supporting a wait-and-see stance ahead of Q2.
Recent news
- On 31 July 2026, 250,000 ordinary shares were cancelled following the AGM decision. Total shares outstanding now stand at 8,002,200. Effects from the cost-saving programme are expected to appear in margins from the second half of 2026.
Key figures
Revenue
Q1 2026
USD 21.7M
Net income
Q1 2026
USD 0.8M
Gross margin
Q1 2026
72.7%
Price & valuation
Last close
SEK 68.80
1 week
-1.3 %
3 months
+26.5 %
12 months
-26.1 %
From 52w high
-30.5 %
From 52w low
+39.1 %
Exchange
Stockholm
Type
Technology
Sector
Mobile gaming (free-to-play)
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Firelda provides general information and analysis, not personal investment advice. Content does not consider your financial situation or goals. Investments can rise and fall in value. Always do your own research.