Storytel STORY B
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The news check keeps the assessment current.
General analysis — not personal advice.
Hold; consider adding 5–15% if Q1 shows strong ex-Nordics growth and stable margins.
Strong cash position, low net debt and confirmed margin expansion after the Q2 report support the continued HOLD signal despite positive development.
Sentiment has strengthened further after the buyback programme and positive external coverage highlighting margin expansion and organic growth.
HOLD is the call. Positive is the market mood. Medium risk means some things can go wrong.
Latest change
- 29 Jul 2026 — The report shows margin expansion and raised full-year guidance, driving improved confidence in profitability.
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Show all changes (2) — follow the company freeAbout the company
Storytel is a global subscription platform for audiobooks and ebooks, complemented by a publishing business. Profitability and cash generation improved materially in 2025, and the company reported a net cash position. Key focus areas are subscriber growth, margin sustainability, and selective expansion/M&A.
Bull case
Raised EBITDA guidance and continued margin expansion strengthen confidence in the 2028 targets.
Bear case
Competition from Spotify and potential ARPU pressure from currency may limit growth pace.
Why this signal
Strong cash position, low net debt and confirmed margin expansion after the Q2 report support the continued HOLD signal despite positive development.
Recent news
Storytel continued B-share buybacks in weeks 37 and 38 as part of the ongoing programme. The company had strong presence at the Gothenburg Book Fair with Storytel Studio Live. Swedbank kept the stock on its prioritised small-cap list and Dagens Industri reiterated its buy recommendation.