Storytel STORY B
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Full analysis: 6 Apr 2026
Latest news check: 29 Jul 2026
General analysis — not personal advice.
HOLD
7/10
Confidence
Hold; consider adding 5–15% if Q1 shows strong ex-Nordics growth and stable margins.
Strong cash position, near-zero net debt and confirmed margin expansion after the Q2 report support maintaining HOLD signal despite positive developments.
Market sentiment
8/10
↑
Trend: Improving
Sentiment has improved after the strong report and raised guidance, shifting focus to profitability rather than competitive concerns.
Price context
The stock trades around 89.35 SEK after the post-report rally, reflecting renewed confidence in margin targets while still at a discount to the 52-week high.
Risk assessment
6/10
Dilution:
Low
Net cash and positive free cash flow
Jurisdiction:
Low
Mainly Sweden/Western Europe/US exposure
Execution:
Medium
Growth and M&A require consistent execution
Recent changes
- The report shows margin expansion and raised full-year guidance, driving improved confidence in profitability.
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Show all changes (2) — follow the company freeAbout the company
Storytel is a global subscription platform for audiobooks and ebooks, complemented by a publishing business. Profitability and cash generation improved materially in 2025, and the company reported a net cash position. Key focus areas are subscriber growth, margin sustainability, and selective expansion/M&A.
Sector:
Audiobook and ebook streaming plus publishing
Type:
Tech
Next report
27 Oct 2026
Q3
Catalysts
2026
M&A or partnership
Medium
Unknown
Impact of Storytel Genie
Medium
Horizon:
Bull case
Raised EBITDA guidance and continued margin expansion reinforce confidence in the 2028 targets.
Bear case
Competition from Spotify and potential ARPU pressure from currency effects may limit growth pace.
Signal rationale (informational)
Strong cash position, near-zero net debt and confirmed margin expansion after the Q2 report support maintaining HOLD signal despite positive developments.
Recent news
- Q2 report on 28 July showed revenue of SEK 1 070 m, adjusted EBITDA of SEK 205 m at 19.2 % margin and raised full-year guidance to at least SEK 900 m. The stock rallied sharply on the report with continued focus on margin expansion and international growth.
Key figures
Revenue
Q2 2026
SEK 1.1B
EBITDA
Q2 2026
SEK 202M
Net income
Q2 2026
SEK 100M
Cash
Q2 2026
SEK 536M
Total debt
Q2 2026
SEK 14.0M
Gross margin
Q2 2026
46.3%
Price & valuation
Last close
SEK 105
1 week
+1.5 %
3 months
+14.3 %
12 months
+26.9 %
From 52w high
-3.2 %
From 52w low
+54.0 %
Exchange
Stockholm
Type
Technology
Sector
Audiobook and ebook streaming plus publishing
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Firelda provides general information and analysis, not personal investment advice. Content does not consider your financial situation or goals. Investments can rise and fall in value. Always do your own research.