Viaplay Group B VPLAY B
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Full analysis: 27 Jan 2026
Latest news check: 18 Jul 2026
General analysis — not personal advice.
HOLD
7/10
Confidence
Hold but treat as high-volatility turnaround case; track synergies, cash flow and subscriber trends into the Q3 report.
Q2 confirms positive FCF and that the transformation plan is on track, but low organic growth and high debt still require close monitoring of execution.
Market sentiment
9/10
↑
Trend: Improving
Sentiment has strengthened further after the report and sale agreement, shifting focus to debt reduction and Nordic focus rather than survival.
Risk assessment
8/10
Dilution:
Medium
Jurisdiction:
Low
Execution:
High
Cash flow:
9 mo
Recent changes
- Profit 70 mkr, positive FCF 113 mkr and 1% organic growth. Dutch operations sold for 142 MEUR to reduce debt.
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Type:
Other
Next report
22 Oct 2026
Q3
Catalysts
22 Oct 2026
Q3 report
High
Unknown
Completion of Dutch sale
High
Unknown
Allente integration
High
Horizon:
Bull case
Sale of Dutch operations and positive free cash flow strengthen the balance sheet and reduce financial risk.
Bear case
Organic growth remains low and earnings improvement is largely driven by currency effects and cost savings.
Signal rationale (informational)
Q2 confirms positive FCF and that the transformation plan is on track, but low organic growth and high debt still require close monitoring of execution.
Recent news
- Q2 report on 17 July showed SEK 70m profit, positive FCF of SEK 113m and 1% organic growth. Agreement signed to sell Dutch operations for EUR 142m (SEK 1.57bn) to reduce debt. Kepler Cheuvreux upgraded to Buy.
Price & valuation
Last close
SEK 1.35
1 week
-2.9 %
3 months
-5.5 %
12 months
+41.6 %
From 52w high
-22.9 %
From 52w low
+53.8 %
Exchange
Stockholm
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Firelda provides general information and analysis, not personal investment advice. Content does not consider your financial situation or goals. Investments can rise and fall in value. Always do your own research.