Viaplay Group B VPLAY B
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The news check keeps the assessment current.
General analysis — not personal advice.
Hold but treat as high-volatility turnaround case; track synergies, cash flow and subscriber trends into the Q3 report.
Q2 confirms positive FCF and that the transformation plan is on track, but continued low organic growth and high debt require ongoing monitoring of execution.
Sentiment has strengthened further after the insider purchases and Apple partnership, with focus on profitability and debt reduction rather than survival.
HOLD is the call. Positive is the market mood. High risk means a lot can go wrong.
Latest change
- 18 Aug 2026 — Report confirms turnaround after cost cuts and asset sale that bolster cash position.
The full analysis is open. Follow the company free for the full change history — and email next time the picture changes.
Show all changes (8) — follow the company freeBull case
Sale of the Dutch operations and positive free cash flow strengthen the balance sheet and reduce financial risk.
Bear case
Organic growth remains low and the earnings improvement is driven largely by currency effects and cost savings.
Why this signal
Q2 confirms positive FCF and that the transformation plan is on track, but continued low organic growth and high debt require ongoing monitoring of execution.
Recent news
Q2 report on 17 July showed SEK 70 m profit, positive FCF of SEK 113 m and 1 % organic growth. Agreement signed to sell Dutch operations for EUR 142 m (SEK 1.57 bn) to be used for debt reduction. Kepler Cheuvreux upgraded to Buy. CEO Jørgen Madsen Lindemann bought 2.2 million shares for just over SEK 3 m shortly after the report. Viaplay raised the price of Viaplay Total from SEK 699 to SEK 749 per month. The company was awarded 12 national DAB+ licences for 2026–2034. New Nordic partnership with Apple TV+ launched in September to strengthen the customer offering and ARPU. Several insider purchases executed by management in August–September.