Zebra Technologies Corporation (ZBRA)
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Bull
Bear
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Exchange
NASDAQ
Type
Technology
Sector
Digitizing and automating workflows
Market Cap
$11.1B
Market sentiment
Sentiment has improved on the clear earnings/guidance upgrade and ongoing buybacks, though the post-earnings pullback and an insider sale temper enthusiasm somewhat.
Why BUY ?
The Q1 beat and raised full-year outlook increase confidence in continued earnings growth, and buybacks support EPS. With the stock cooling from the earnings spike, risk/reward looks more attractive into Q2, but leverage and demand cyclicality warrant disciplined sizing.
- ADD in smaller tranches (e.g., 25–50% of the intended add) ahead of Q2; add on weakness and reassess if guidance is sustained in Q2.
We're already tracking Zebra Technologies Corporation — here are the latest events we've registered
Recent News
- On May 12, 2026 Zebra reported Q1 2026 revenue of $1.495B (+14.3% YoY), non-GAAP EPS of $4.75 and adjusted EBITDA of $347M, with ~ $163M in free cash flow. The company raised FY2026 guidance (incl. adjusted EPS $18.30–$18.70) and guided Q2 sales +14–17% YoY; the stock surged on the print but later gave back some momentum. May also saw multiple analyst upgrades/price-target raises, an insider sale, and shareholder approval of the incentive plan; the next report is Q2 on Aug 4, 2026.
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Order analysis – Catalysts
4 Aug 2026 — Q2 2026 earnings (Aug 4)
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What you get
A complete express analysis — not just a signal. Delivered as a webpage in your account.
- Signal: BUY / HOLD / SELL — with clear reasoning
- Sentiment score 1–10 based on news, reports, and market data
- Risk score 1–10 (dilution, jurisdiction, execution)
- Bull case: 3–5 specific points with evidence (e.g. "Oversold after panic-reaction to security news, opening a technical bounce setup")
- Bear case: 3–5 specific risks (e.g. "Extreme uncertainty around the security situation in Sinaloa after tragic events")
- Upcoming catalysts with dates
- Sources: news, filings, market data, and investor forums
- Assessment of dilution risk
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The information on this page does not constitute investment advice. AI-generated analyses may contain errors. Always conduct your own research before making investment decisions. Firelda.ai is not responsible for any potential losses.