Zebra Technologies Corporation ZBRA
This picture changes. Follow Zebra Technologies Corporation free — email when the signal or risk changes + a Sunday weekly brief.
Follow Zebra Technologies Corporation freeEmail when the signal or risk changes · Sunday weekly brief
No card · No time limit on free tier · Upgrade when you need more
Full analysis: 5 Aug 2026
Latest news check: 7 Jun 2026
General analysis — not personal advice.
HOLD
7/10
Confidence
Existing position can be maintained at current valuation.
Strong order intake, raised guidance and margin improvement support the HOLD signal.
Market sentiment
8/10
↑
Trend: Improving
The market reacts positively to the strong Q2 figures and raised guidance with increased interest in the company's AI initiatives.
Price context
The stock at 291.64 USD sits 14.6 % below its 52-week high yet 46.3 % above the low after a strong three-month rally, indicating that some upside is already priced in while fundamentals continue to support the setup.
Risk assessment
5/10
Dilution:
Low
Strong cash flow and active buybacks
Jurisdiction:
Low
US-based with established global presence
Execution:
Medium
Need to manage component shortages
Recent changes
- Zebra reported Q1 with strong growth, non-GAAP EPS of 4.75 and about $163M in free cash flow. The company raised full-year guidance (incl. adj. EPS $18.30–$18.70) and guided Q2 sales +14–17% YoY.
About the company
Zebra Technologies develops and supplies hardware and software for barcode scanning, RFID, mobile computers and industrial IoT. The company primarily serves retail, logistics, manufacturing and healthcare with a focus on automating physical workflows. Operations are profitable with strong cash flow and in a growth phase driven by AI and automation demand.
Sector:
Automation solutions and AIDC technology
Type:
Tech
Next report
3 Nov 2026
Q3
Catalysts
Nov 2026
Q3 report
High
Dec 2026
Share buybacks
Medium
Horizon:
Bull case
Strong Q2 report with record sales and raised full-year guidance provides positive momentum.
Bear case
High debt load and potential component cost increases could pressure margins if supply disruptions occur.
Sensitivity analysis
| Factor | If it weakens | If it strengthens |
|---|---|---|
| Demand for AI and automation solutions | Weaker AI demand → lower organic growth and margin pressure. | Stronger AI demand → higher revenue and expanded software mix. |
| Price and availability of memory components | Higher component prices → increased costs and lower gross margin. | Lower component prices → improved margins and stronger cash flow. |
We monitor these factors. Follow the company to get email when any of them hit.
Signal rationale (informational)
Strong order intake, raised guidance and margin improvement support the HOLD signal.
Recent news
- The company reported record sales in Q2 2026 and significantly raised its full-year outlook. Recovery of historical tariffs contributed positively to results.
Key figures
Revenue
Q2 2026
USD 1.6B
Revenue TTM
TTM
USD 5.6B
EBITDA
Q2 2026
USD 431M
Net income
Q2 2026
USD 233M
Cash
2026-07-04
USD 157M
Total debt
2026-07-04
USD 2.8B
Gross margin
Q2 2026
53.2%
Shares outstanding
2026-07-04
48.0M
EPS
Q2 2026
USD 4.85
Price & valuation
Last close
USD 378
Market Cap
USD 18.2B
1 week
+2.5 %
3 months
+53.2 %
12 months
+15.2 %
From 52w high
0.0 %
From 52w low
+89.7 %
Exchange
NASDAQ
Type
Technology
Sector
Automation solutions and AIDC technology
This picture changes. Follow Zebra Technologies Corporation free — email when the signal or risk changes + a Sunday weekly brief.
Follow 3 companies freeEmail when the signal or risk changes · Sunday weekly brief
No card · No time limit on free tier · Upgrade when you need more
Firelda provides general information and analysis, not personal investment advice. Content does not consider your financial situation or goals. Investments can rise and fall in value. Always do your own research.