Fable Media Group AB FABLE
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Full analysis: 4 Aug 2026
General analysis — not personal advice.
HOLD
7/10
Confidence
Existing position can be maintained pending the Q2 report.
Stable profitability and high margins offset short-term volume swings and support the HOLD signal.
Market sentiment
6/10
→
Trend: Stable
The market is predominantly positive due to high dividend yield and stable profitability, yet concerns persist around Brazil effects and dividend sustainability.
Price context
The share trades near its 52-week high after a strong run over the past year, meaning much of the ex-Brazil growth and dividend capacity is already priced in.
Risk assessment
5/10
Dilution:
Low
Profitable operations without equity financing need
Jurisdiction:
Medium
Brazil regulation negatively impacts revenue
Execution:
Medium
Profitability track record but traffic volume dependent
About the company
Fable Media Group AB operates performance-based affiliate marketing and lead generation targeting online gaming and betting operators globally. The company owns several subsidiaries that drive traffic through digital channels and technical platforms. Operations feature a high share of recurring revenue and strong margins.
Sector:
IGaming affiliate marketing
Type:
Tech
Next report
27 Aug 2026
Q2
Catalysts
27 Aug 2026
Q2 report
High
Horizon:
Bull case
Strong Q2 start, new CEO and continued growth outside Brazil can provide positive momentum ahead of the report.
Bear case
Brazil regulation continues to pressure volumes and profitability while debt levels remain elevated.
Sensitivity analysis
| Factor | If it weakens | If it strengthens |
|---|---|---|
| Brazil regulation | Tighter rules → lower FTD volumes and reduced revenue contribution from the market. | More stable framework → recovery in volumes and higher revenue contribution from Brazil. |
| FTD volumes ex-Brazil | Lower first-time depositors → weaker growth and margin pressure. | Higher FTD volumes → increased revenue and stronger cash flow. |
We monitor these factors. Follow the company to get email when any of them hit.
Signal rationale (informational)
Stable profitability and high margins offset short-term volume swings and support the HOLD signal.
Recent news
- The company appointed Carl Magnusson as new CEO effective 1 August 2026. A dividend of 0.20 SEK per share was paid in July 2026.
Key figures
Revenue
Q1 2026
SEK 15.8M
Revenue TTM
TTM
SEK 64.0M
EBITDA
Q1 2026
SEK 9.0M
Net income
Q1 2026
SEK 5.5M
Cash
Q1 2026
SEK 5.7M
Total debt
Q1 2026
SEK 60.0M
Shares outstanding
Q1 2026
34.0M
EPS
Q1 2026
SEK 0.16
Price & valuation
Last close
SEK 7.22
Market Cap
SEK 245M
1 week
-0.3 %
3 months
+23.2 %
12 months
+44.4 %
From 52w high
-0.3 %
From 52w low
+80.0 %
Exchange
Spotlight
Type
Technology
Sector
IGaming affiliate marketing
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Firelda provides general information and analysis, not personal investment advice. Content does not consider your financial situation or goals. Investments can rise and fall in value. Always do your own research.