Humble Group AB (publ) HUMBLE
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Full analysis: 13 May 2026
Latest news check: 2 Aug 2026
General analysis — not personal advice.
NEUTRAL
6/10
Confidence
Hold/wait; consider adding 10–20% only after a strong Q2 and clear margin uplift.
The impairments are non-cash but signal that prior acquisitions have not delivered as expected, raising uncertainty around future returns and execution while preliminary Q2 EBITA figures remain stable.
Market sentiment
5/10
↓
Trend: Declining
Sentiment remains subdued with focus on the impairments and uncertainty around portfolio value, although the divestment of Fancystage and stable EBITA are viewed as steps toward streamlining.
Price context
The share trades at 5.68 SEK exactly at the 52-week low after a 24.3 % decline over the past twelve months, reflecting deep market scepticism yet also that much negative information may already be priced in.
Risk assessment
7/10
Dilution:
Low
Positive cash flow and credit facility reduce need.
Jurisdiction:
Low
Operations mainly Sweden/Nordics/UK.
Execution:
Medium
Many entities to integrate and new CEO.
Recent changes
- The company released preliminary Q2 figures with flat EBITA and slightly higher EBIT excluding impairments, but large non-cash goodwill impairments (600 MSEK) drove sharply negative EBIT including impairments.
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Show all changes (3) — follow the company freeAbout the company
Humble Group AB (publ) is an acquisition-driven FMCG group focused on better-for-you snacks, quality nutrition/supplements, and sustainable personal and household care. The company is combining organic growth with portfolio streamlining via divestments and a push to improve profitability and cash flow. Net debt remains meaningful, but management has reported progress toward its leverage targets.
Sector:
FMCG – snacks, nutrition supplements and sustainable care
Type:
Other
Next report
21 Oct 2026
Q3
Catalysts
14 Sep 2026
New CEO takes office
Medium
21 Oct 2026
Q3 2026 interim report
High
Q4 2026
Skövde factory start-up
High
Horizon:
Bull case
Stable EBITA and positive insider purchases can support confidence while streamlining and cost savings may gradually lift margins and cash flow.
Bear case
Weak organic growth and large impairments within Sustainable Care increase uncertainty around returns on prior acquisitions and may keep the risk premium elevated.
Signal rationale (informational)
The impairments are non-cash but signal that prior acquisitions have not delivered as expected, raising uncertainty around future returns and execution while preliminary Q2 EBITA figures remain stable.
Recent news
- No new press releases or regulatory news have been published by the company since the Q2 report on 17 July 2026. Insider purchases after the report continue to be noted as a stabilising signal.
Price & valuation
Last close
SEK 5.49
1 week
-2.8 %
3 months
-22.1 %
12 months
-26.4 %
From 52w high
-38.7 %
From 52w low
0.0 %
Exchange
Stockholm
Sector
FMCG – snacks, nutrition supplements and sustainable care
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Firelda provides general information and analysis, not personal investment advice. Content does not consider your financial situation or goals. Investments can rise and fall in value. Always do your own research.