Hasbro, Inc. HAS

NASDAQ | Toys, games, and entertainment

General analysis — not personal advice.

Signal

HOLD

Sentiment

7/10

Risk

6/10

Hold: fundamentals are improving via Wizards and margin expansion, but near-term risk has risen (cyber/supply) and the AI initiative is early and not yet financially quantified.

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Price & valuation

Last close

USD 94.49

2026-08-10

1 week

+3.7 %

3 months

+0.5 %

12 months

+20.8 %

From 52w high

-10.8 %

From 52w low

+33.2 %

Market sentiment

Sentiment remains broadly positive on strong Wizards/MTG momentum and an earnings beat, but is tempered by concerns around cyber-related costs, potential Q2 supply disruption, and weaker Entertainment performance.

Why HOLD?

Hold: fundamentals are improving via Wizards and margin expansion, but near-term risk has risen (cyber/supply) and the AI initiative is early and not yet financially quantified. The next key checkpoint is Q2 results and an update on cyber impact.

Maintain the current position; consider adding only after Q2 confirms cyber/supply impacts are contained and Wizards growth remains durable.

We're already tracking Hasbro, Inc. — here are the latest events we've registered

Recent News

Q1 2026 (May 20): revenue +13% YoY with Wizards & Digital Gaming +26%, Consumer Products flat, and Entertainment −24%. Operating profit +58% and adjusted EPS $1.47; full-year guidance reiterated (revenue +3–5%, adj. EBITDA $1.40–$1.45B). The March cyberattack drove about $20M of costs and is expected to cause Q2 supply disruptions; shares fell ~7–8% on the earnings day. June 3: Hasbro launched “Sixth Wall,” an AI studio to license interactive AI versions of its characters in partnership with ElevenLabs. May 19: Hasbro canceled the Giant Skull partnership for a single-player D&D game after reviewing early concepts.

Catalysts

“Sixth Wall” AI licensing studio

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